Social Media

Friday, October 1

• 9:30  – 11:30 a.m.       A          CE        PL
  SOCIAL MEDIA– Beyond Blogging: Integrating All of Your Web Activities
  Jeff Turner 
  The Internet can help your business … or just be a time sink. Forget the frustration and the kid stuff — use the Web, social media, and other online tools as a business person. You’ll learn how to focus on getting a return for your investment of time and effort from one of real estate’s most respected (and profitable) bloggers

• 12:30  – 2:30p.m.        L          PCE        PPL
  SOCIAL MEDIA–10 Ideas to Help You Leverage Social Media
  Jeff Turner
  [We’re still working on this one. Check back for a description.] To be submitted for 2 Hours Real Estate Related CE; 2 Hours Electie PL.
  

• 2:45  – 3:45 p.m.         A
  SOCIAL MEDIA Masterminds.
  Facilitator and panel members TBA. [We’re still working on this one. Check back for a description.]

•  11:30 a.m. – 12:30 p.m.                      CE      PL
  COMMERCIAL–Social Media for Commercial Practitioners
  Ginger Wilcox
   The course is designed to show commercial real estate practitioners how they can use the latest technology tools to develop an online presence that enables them to create and enhance relationships with their target audience, listen to their audience in online spaces and use social media tools to monitor their competition. Participants will gain an understanding of how to participate effectively in online communities and how to integrate social networking tools into their existing marketing and sales strategies.  Approved for 1 Hour Real Estate Related CE; 1 Hour Elective PL

• 10:30 a.m. – 12:30 p.m.                      CE        PL
  TECHNOLOGY–Click. Think. Sell. Using Web Analytics to Dominate Your Market
  Brian Copeland
  He wowed the crowd at VAR’s Get Active conference, and we’re bringing him back by popular demand! If you don’t do it right, your Web site is just a glorified business card. But once you know who’s coming to your site and why, you’ve got a significant business advantage. Find out how to turn this valuable information into practical action. Learn what your site’s numbers mean, how to build trust (and transactions) with statistics, and more real-world applications for Web-based information. Approved 2 Hours Real Estate Related for CE; 2 Hours Elective for PL.

• 1:15  – 3:15 p.m.                     CE      PL
  TECHNOLOGY–Ethics, Risk Management, and Social Media
  Ginger Wilcox
   All communications are based on three things, that which we intend to communicate, the words we use to articulate that communication, and the understanding of that articulation by the recipient. The course is designed to show real estate practitioners how to avoid miscommunication with consumers and colleagues, and to avoid other risks inherent in online communication. Participants will gain an understanding of the legal and ethical issues of online participation including libel, slander, defamation, copyright law, fair use, proper attribution, Fair Housing and the NAR Code of Ethics. Participants will learn how to monitor and manage their reputation online and will gain an understanding of the safety implications of online participation and how to protect themselves. Approved for 2 Hours Real Estate Related CE; 2 Hour Elective PL.

• 4  – 5:30 p.m.              CE      BM
  TECHNOLOGY–Agent 2.0′ing Your Business
  Brian Copeland
   So your agents want to be 2.0? Or, you have no idea what that means and want to know about your agents' online presence? You can’t miss this course which covers search engine optimization (SEO), blogging, social media and on-line brand development. Attend for not only info on cool tools, but the stats, strategy, and expert advice on how you and your agents should be using them. Approved for 2 Hours Real Estate Related CE; 2 Hours Broker Management.